Hallway Talks with Advocacy Campaign Expert Liba Beyer

Liba Beyer, director of Human Rights Watch Global Campaigns and an NYU Wagner alum, discuss the importance of communicating human rights to produce social change. She shares her strategies to garner the attention in over-crowded digital spaces, and the skills needed to make an impact on society. She provides an analysis on various human rights issues including the death penalty and voting restorations.

Beyer runs Persuasion Lab at Human Rights Watch, she explains the mission of this lab is to “figure out the tactics and tools that will move hearts and minds on human rights values to evaluate impacts in communications and audience growth/brand lift.” Finally, she describes her vision of an ideal advocacy campaign.

Guest Speaker

Liba Beyer joined Human Rights Watch in 2002 and has made significant impact in her many roles including expanding the Human Rights Watch Council by opening both the Chicago and Toronto offices. Liba currently leads the Public Advocacy, where she engages donors and public constituents in high level global advocacy campaigns and serves as the liaison between supporters in thirty two cities with the programmatic work and advocacy priorities of the organization. Liba has helped produce hundreds of international special events, donor trips and multi-polar advocacy campaigns. Liba received an MPA from NYU Wagner under a fully sponsored Jewish leader fellowship.